Verdant Solar
Design System

01 - Logo

Keep it exactly as it is. Our logo and monogram are designed as complete units. Never modify, recreate, distort or change their proportions. Download Logos here.

Logo - Versions

Primary Full Colour

Our preferred logo for most marketing communications, including digital ads and social media.

Secondary Green

Use when the primary logo cannot be applied, preferably on mid-tone backgrounds.

Secondary Yellow

Use when the primary logo cannot be applied, preferably on dark-tone backgrounds.

Single Colour

 For print applications where full-colour reproduction isn’t possible.


Logo - Clear Spacing

Give our logo room to breathe. Always maintain the required exclusion zone around the logo and monogram. The clear space is based on the height of the “O” and should scale proportionally with the logo.


Logo - Minimum Size

To protect legibility, never reproduce the logo or monogram below the approved minimum size.


Logo - Visibility

Always give our logo the prominence it deserves, rather than let it fade into the background. For light tone backgrounds, use the full colour version of our logo. As for mid-tone to dark tone backgrounds, use the reversed colour version instead.

02 - Colours

A palette inspired by sun, nature and home. Our colours reflect our connection to nature and the warmth we bring to the people and communities we serve. Download Colours here.

Primary Colour

Verdant Green

#003635

RGB: 0, 54, 53

CMYK: 100, 56, 65, 57

Secondary Colour

Fresh Green

#C5FE8A

RGB: 197, 254, 138

CMYK: 30, 0, 54, 0

Sunshine Yellow

#FFB900

RGB: 255, 185, 0

CMYK: 0, 30, 100, 0

Earthy Red

#6E0035

RGB: 110, 0, 53

CMYK: 38, 100, 56, 42

Warm White

#FAF9F0

RGB: 250, 249, 240

CMYK: 1, 1, 1, 5

Tint

tints are mainly used for charts and diagram, use sparingly

#CCD7D7

#B2C3C2

#668686

#335E5D

#003635

#F3FFE8

#EEFFDC

#DCFEB9

#D1FEA1

#C5FE8A

#FFF1CC

#FFEAB2

#FFD566

#FFC733

#FFB900

#E2CCD7

#D3B2C2

#A86686

#8B335D

#6E0035

#FFFFFF

#FEFEFD

#FCFBF6

#FBFAF3

#FAF9F0


Colour Pairings

Not every colour belongs together. Our palette is designed to be flexible, but colour combinations must always maintain clear visual contrast. When in doubt, use an approved pairing.

Aa

Verdant Green + Warm White

Aa

Verdant Green + Fresh Green

Aa

Verdant Green + Sunshine Yellow

Aa

Earthy Red + Warm White

Aa

Earthy Red + Fresh Green

Aa

Earthy Red + Sunshine Yellow

Aa

Earthy Red + Warm White

Aa

Fresh Green + Verdant Green

Aa

Warm White + Verdant Green

Copied!

03 - Typography

One typeface family, done right. Download Fonts here.

primary typeface

Ubuntu

The quick brown fox jumps over the lazy dog

Light 300

Display headlines, editorial
Never for body copy or below 24px.

Regular 400

Body copy, running text
Never for headlines — too low impact.

Bold 700

Marketing headlines
Short headline (in all caps) and sub-headline

Extended – specific use cases

Ubuntu Condensed

The quick brown fox jumps over the lazy dog

Approved for high-impact advertising and outdoor applications only. ALL CAPS, never for body text.

36px minimum size. Example usage Advertising & Outdoors, Social Media Headline, Poster/Banner.

Windows / Office Only

Trebuchet MS

Fallback for Microsoft Office only when Ubuntu cannot be embedded. Never use Trebuchet MS on designed materials.

04 - Supergraphics

Powered by Sunshine, Made for Homes is the core concept behind our brand supergraphics. These shapes are reinterpretations of the letter ‘V’, formed to resemble homes. The brand devices may be used interchangeably across marketing collaterals, but only one should be used per application – never together.

Home Shape

Centred V shape

05 - Imagery

Show the human side of solar. Our photography should feel warm, natural and human — reflecting our care for people, nature and the planet. Look for imagery with: Warm, bright, natural lighting, candid everyday moments, emotional impact, dynamic angles with sunlight.